Chess ∙

Your name or subtitle repeats your category almost verbatim ("Board"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.

You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.

Nothing in your name or subtitle says what the app actually does. It reads as a brand plus adjectives. Those 60 characters are the only text on your search card, so a stranger has to guess, and Apple's text matching has nothing to work with. Put one word in your name or subtitle that says what the app does: the verb or the noun someone would type into search.

Your subtitle is only 5 characters. You're leaving 25 of 30 indexed characters empty in your second-strongest field. Fill the subtitle out to near 30 characters. Unused characters are indexable space you are giving away.