Duolingo: Language Lessons
Languages, Math, Music & Chess
Your score
Strong. 3 of 43 checks need attention.
Duolingo: Language Lessons
Education · US
- Discoverability94.8
Top 5 for 5 of 6 terms · 96% of characters
- First impression82.3
icon 72, shot 1 100, subtitle 70 of 100
- Credibility92.5
4.7★ from 5.4M ratings
- Clarity67.9
3 of 6 viewers described it correctly
- Competitiveness58.4
Picked 0.5 of 2 shelf runs · 57th pct
Working
- Your app name uses 26 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- You're carrying a singular and plural of the same word ("language"/"languages"), worth about 9 characters. Apple's own example is "climbs" and "climb", and it calls them duplicates. Keep one.
- No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own.
Leaderboard rank
- #7Flighty – Live Flight Tracker82.5
- #8Duolingo: Language Lessonsthis app82.0
- #9Cal AI - Calorie Tracker81.5
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Education
They were asked to find: “You want to learn a language and stick with it this time, in short sessions.”
- You1
Duolingo: Language Lessons
Languages, Math, Music & Chess
4.75.4M ratingsGetIn-App Purchases
Skeptical Researcher passed: “5.4 million ratings is massive, but I can't see the 1-star reviews on this card to check what people actually complain about.”
- 2
Polyglob: Language Lessons
Stories, quizzes, flashcards
5.02 ratingsGetIn-App Purchases
- 3
Hungarian Language Lessons
Learn Hungarian in 4 weeks
0.00 ratingsGetIn-App Purchases
- 4
Falou - Fast language learning
Learn English, Spanish, French
4.896K ratingsGetIn-App Purchases
- 5
Babbel - Language Learning
Learn Spanish, French & more
4.7752K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Duolingo: Language Lessonsyou2/6
- Falou - Fast language learning2/6
- Babbel - Language Learning2/6
Fix these first
5 changes, in order of impact.
Preview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidenceDescription keyword stuffing
"duolingo" appears 17 times in your 459-word description (3.7%). That's heading toward keyword stuffing, and iOS doesn't index the description at all. You're paying in readability for nothing. Stop repeating keywords in the description. It is not indexed on iOS, so stuffing it costs you readability and buys you nothing.
conversionIndustry consensusSingular and plural of the same word
You're carrying a singular and plural of the same word ("language"/"languages"), worth about 9 characters. Apple's own example is "climbs" and "climb", and it calls them duplicates. Keep one. Keep one form and delete the other. Apple treats 'climbs' and 'climb' as duplicates.
visibilityApple-documented5 of 6 first impressions ended in a bounce
They gave these reasons: "The privacy label shows they're tracking location and contact info, and linking financial data and search history to me — that's more invasive than I'm comfortable with for a language app."; "That many ratings on a free app tells me it's stuffed with ads and probably aggressive about getting you to pay, and I don't have the energy to manage that."; "I will pay once to make ads go away, not manage subscriptions, and this one's designed to push you toward Super.".
conversionOur proposal
What simulated users said
1 of 6 would tap your card; 1 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I don't see any complaints staring me in the face, the rating is solid at 4.7 over millions of people, and the screenshots show actual lesson content that makes sense, so I'd tap to see what the full page says.”
- The card
- would tap
- The page
- would install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“A 4.7 rating with 5 million reviews would normally be solid, but I'm not handing over location data and my contact list to learn French.”
- The card
- would not tap
- The page
- would install
Busy Parent
41, two kids · decides in stolen moments outside a bedroom door
“I know this is popular, but an app with 5 million ratings and in-app purchases is going to be a constant push to upgrade, and I'm not doing that.”
- The card
- would not tap
- The page
- would not install
Busy Parent
41, two kids · decides in stolen moments outside a bedroom door
“Five million ratings means it works for people, but the pricing structure tells me I'd be fighting ads the whole time I'm trying to help my kids learn.”
- The card
- would not tap
- The page
- would not install
Power User
31, developer · actually reads the description
“5 million ratings is reassuring, but these screenshots don't show me anything about how well it actually teaches a language, just that it wraps lessons in a game.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“I see feature depth in the screenshots and the breadth looks solid, but that update date doesn't add up and I'm not going to install something where I can't trust the metadata.”
- The card
- would not tap
- The page
- did not open it