Fashion, home design and ideas
Your score
Strong. 4 of 43 checks need attention.
Lifestyle · US
- Discoverability81.2
Top 5 for 1 of 6 terms · 81% of characters
- First impression77.4
icon 100, shot 1 75, subtitle 60 of 100
- Credibility90.8
4.8★ from 5.8M ratings
- Clarity78
5 of 6 viewers described it correctly
- Competitiveness55.4
Picked 0 of 2 shelf runs · 67th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 30 of 30 characters. Well spent.
Not working
- Your app name is only 9 characters. 21 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches.
- You're spending about 4 characters on filler ("and"). Apple names these as words that add nothing. Swap them for a term someone would actually type.
Leaderboard rank
- #14Airbnb78.6
- #15Pinterestthis app77.9
- #16Finch: Self-Care Pet77.6
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Lifestyle
They were asked to find: “You want to build one habit and keep it for longer than a fortnight.”
- You1
Pinterest
Fashion, home design and ideas
4.85.8M ratingsGetIn-App Purchases
Skeptical Researcher passed: “I cannot see the 1-star reviews on this card, but the reference material shows visible complaints about AI scams, ads, and algorithm problems that I have no way to verify are resolved.”
- 2
Home Planner AI：Room Design 3D
House Plan Generator, Interior
4.646K ratingsGetIn-App Purchases
- 3
Havenly: Interior Design
Home design for everyone
4.44.9K ratingsGet
- 4
Home
Lifestyle
2.26.7K ratingsGet
- 5
Google Home
Your home in your hands
4.61.4M ratingsGet
Your taps
Where the taps went
- Google Home4/6
- Havenly: Interior Design2/6
- Pinterestyou0/6
Fix these first
5 changes, in order of impact.
App name character use
Your app name is only 9 characters. 21 of your 30 highest-value indexed characters are doing nothing. A brand name alone gets found by people who already know you. Add the words everyone else searches. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedPreview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalYour page and your actual users are different people
Your page speaks to young professionals; your reviews come from budget-conscious users (34% of the reviews we could place).
conversionOur proposalDescription line 1 is the weakest part of your listing
Description line 1 scores 13/100. Weakest: Line 1 'a place of endless possibilities' states no concrete outcome.; Line 1 opens with 'Pinterest is a place...' company-name boilerplate.. What the review actually saw: Line 1 'a place of endless possibilities' states no concrete outcome.; Line 1 is vague ('endless possibilities'), unclear what app actually does alone..
conversionOur proposalApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidence
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating looks solid, but I can't make a call without seeing what people are actually complaining about, and that's not visible on this card.”
- The card
- would not tap
- The page
- did not open it
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and nothing on screen looks like a scam, but I'm not seeing any 1-star reviews to read, so I'm walking away without enough information.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It says free but has in-app purchases, so I'm moving on.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“This is free until it isn't, and the IAP list just confirmed it.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“This looks like the kind of app that's been squeezed by corporate priorities, not built by people who care about the craft.”
- The card
- would not tap
- The page
- did not open it
Power User
31, developer · actually reads the description
“I'm not installing an app that's known for changing the button size every few weeks and selling me ad slots instead of features.”
- The card
- would not tap
- The page
- did not open it