Finch: Self-Care Pet
Daily Journal & Habit Tracker
Your score
Strong. 6 of 43 checks need attention.
Finch: Self-Care Pet
Health & Fitness · US
- Discoverability71.1
Top 5 for 1 of 6 terms · 88% of characters
- First impression79
icon 100, shot 1 71, subtitle 70 of 100
- Credibility96.8
4.9★ from 747k ratings
- Clarity56.5
2 of 6 viewers described it correctly
- Competitiveness81.9
Picked 2 of 4 shelf runs · 78th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 29 of 30 characters. Well spent.
Not working
- "calm", "tiktok", "discord", "instagram", "facebook", "notion" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing.
- You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese.
Leaderboard rank
- #15Pinterest77.9
- #16Finch: Self-Care Petthis app77.6
- #17PhilosophizeMe76.4
The shelf
2 of 3 simulated users picked a rival off this row.
Search results · US · Health & Fitness
They were asked to find: “You want to get moving again and you need something that will keep you at it past the second week.”
- You1
Finch: Self-Care Pet
Daily Journal & Habit Tracker
4.9747K ratingsGetIn-App Purchases
Skeptical Researcher passed: “I can't see the 1-star reviews on this card, but I know from what you showed me earlier that Finch has a documented pattern of billing complaints I should verify before trusting it.”
- 2
Fabulous: Daily Habit Tracker
Morning Routines & ADHD Help
4.489K ratingsGetIn-App Purchases
- 3
Cub: Self Care Pet & Focus
Mental Health, ADHD, Habits
4.73.2K ratingsGetIn-App Purchases
- 4
Ottopia: Self-Care Pet
Better alleviate anxiety
4.429 ratingsGetIn-App Purchases
- 5
Daily Tracker Journal & Diary
Track Food / Money / Exercise
4.52.2K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Finch: Self-Care Petyou3/6
- Daily Tracker Journal & Diary2/6
- Cub: Self Care Pet & Focus1/6
Fix these first
5 changes, in order of impact.
Preview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalYour page and your actual users are different people
Your page speaks to teens and students; your reviews come from accessibility-dependent users (24% of the reviews we could place).
conversionOur proposalCross-index locales unused
You're publishing in one language, and the United States storefront supports 9 more. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 1,440 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusCompetitor brand names in metadata
"calm", "tiktok", "discord", "instagram", "facebook", "notion" shows up in your description. Comparison claims about named competitors are a review risk, and in the keyword field they're also characters buying you nothing. Remove other companies' brand names from your metadata. This is a rejection risk, not just wasted characters.
visibilityApple-documentedPrice & IAP framing is the weakest part of your listing
Price & IAP framing scores 30/100. Weakest: first listed in-app purchase: "Finch Plus" at $39.99; All IAPs are labeled just 'Finch Plus' with different prices, no value description.. What the review actually saw: first listed in-app purchase: "Finch Plus" at $39.99; All IAPs are labeled just 'Finch Plus' with different prices, no value description..
conversionOur proposal
What simulated users said
0 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating looks too clean for an app with a free trial, and I can't see the complaints from here to know what I'm actually getting into.”
- The card
- would not tap
- The page
- would not install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and I see only positive reviews on this page, but that's what worries me — I need to see the 1-star complaints before I trust a free app with subscription tiers, and they're not shown here.”
- The card
- would not tap
- The page
- would not install
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“This one's got social features baked in, which means accounts and other people getting my data — I'm out before I even check the privacy label.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“The moment I saw Identifiers under Data Linked to You, I knew this was going to ask me to create an account, and that's where I stop.”
- The card
- would not tap
- The page
- did not open it
Accessibility-Dependent User
55, low vision, VoiceOver user
“The screenshots look clear enough, but there's no sign this app will actually work with VoiceOver, so I'm moving on.”
- The card
- would not tap
- The page
- would not install
Accessibility-Dependent User
55, low vision, VoiceOver user
“The app looks fine for someone else, but I have no way to know if I can actually use it.”
- The card
- would not tap
- The page
- would not install