Waze Navigation & Live Traffic
Avoid traffic, police, hazards
Your score
Elite. 7 of 43 checks need attention.
Waze Navigation & Live Traffic
Navigation · US
- Discoverability88.7
Top 5 for 5 of 6 terms · 100% of characters
- First impression95.2
icon 100, shot 1 100, subtitle 85 of 100
- Credibility92.2
4.8★ from 3.2M ratings
- Clarity71.4
3 of 6 viewers described it correctly
- Competitiveness93.1
Picked 6 of 6 shelf runs · 83rd pct
Working
- Your app name uses 30 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- Your name or subtitle repeats your category almost verbatim ("Navigation"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover.
- One word appears in more than one indexed field ("traffic"), costing you roughly 8 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms.
Leaderboard rank
- #1Waze Navigation & Live Trafficthis app88.8
- #2Shazam: Find Music & Concerts83.6
The shelf
All 3 simulated users picked you off this row.
Search results · US · Navigation
They were asked to find: “You want to get somewhere unfamiliar without stress or surprises.”
- You1
Waze Navigation & Live Traffic
Avoid traffic, police, hazards
4.83.2M ratingsGet
- 2
Waye Navigation & Live Traffic
Avoid traffic, police, hazards
4.4349 ratingsGetIn-App Purchases
- 3
Sygic GPS Navigation & Maps
Offline Maps, GPS & Traffic
4.657K ratingsGetIn-App Purchases
- 4
Radarbot: Speed Camera GPS App
Radar traps, traffic & maps.
4.697K ratingsGetIn-App Purchases
- 5
MapQuest GPS Navigation & Maps
Get directions & avoid traffic
4.323K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Waze Navigation & Live Trafficyou6/6
Fix these first
5 changes, in order of impact.
Preview video is the weakest part of your listing
Preview video scores 0/100. Weakest: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install. What the review actually saw: no preview video, while 1 of 5 benchmark rivals ship one; a good one measures +20–35% and watchers are ~3× likelier to install.
conversionOur proposalCategory name repeated in name or subtitle
Your name or subtitle repeats your category almost verbatim ("Navigation"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.
visibilityApple-documentedYour page and your actual users are different people
Your page speaks to young professionals; your reviews come from prosumers and power users (42% of the reviews we could place).
conversionOur proposalCross-index locales unused
You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusSame word used in more than one indexed field
One word appears in more than one indexed field ("traffic"), costing you roughly 8 characters. Apple counts each word once and says plainly not to repeat words from your name, subtitle or category. Delete the repeats and spend the space on new terms. Delete the repeated words from your keyword field. Every word counts once, so repeating it is pure character waste.
visibilityApple-documented
What simulated users said
3 of 6 would tap your card; 3 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“I need to see the 1-star reviews before I can trust this, and they're not on the card right now.”
- The card
- would not tap
- The page
- would install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid and nothing jumps out as broken, but I'm not scrolling past the bad reviews to find out what people actually complain about — if they're not on this page, I'm not installing it.”
- The card
- would not tap
- The page
- would install
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“It's free with no hidden subscriptions, the rating is solid with millions of people using it, and the screenshots show exactly what I need — traffic alerts and hazard warnings while I'm driving.”
- The card
- would tap
- The page
- would install
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Free with no hidden subscriptions and 3 million people rated it, so I'm tapping it.”
- The card
- would tap
- The page
- would install
Power User
31, developer · actually reads the description
“This tells me everything in the first line, and the screenshots just repeat that same story three times over.”
- The card
- would not tap
- The page
- would install
Power User
31, developer · actually reads the description
“The screenshots actually show me what I'm getting—traffic layers, real-time alerts, speed camera placement—not just hero shots, and the 4.8 rating with 3 million reviews suggests it actually works.”
- The card
- would tap
- The page
- would install