Clash of Clans
Base Building Battle Strategy
Your score
Strong. 4 of 43 checks need attention.
Clash of Clans
Games · US
- Discoverability84.1
Top 5 for 3 of 6 terms · 83% of characters
- First impression62.9
icon 83, shot 1 42, subtitle 70 of 100
- Credibility94.8
4.8★ from 2.8M ratings
- Clarity100
6 of 6 viewers described it correctly
- Competitiveness83.2
Shelf picks flipped on order, no preference · 78th pct
Working
- You have a subtitle. Good, most indie apps don't.
- Your subtitle uses 29 of 30 characters. Well spent.
Not working
- Your name or subtitle repeats your category almost verbatim ("Strategy"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover.
- Every screenshot is landscape. A landscape set shows roughly one thumbnail on the search card where a portrait set shows three. You're competing for the same attention with a third of the surface.
Leaderboard rank
- #5Strava: Run, Bike, Walk83.3
- #6Clash of Clansthis app83.2
- #7Flighty – Live Flight Tracker82.5
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Games
They were asked to find: “You want something to play in the twenty minutes you spend on the bus.”
- You1
Clash of Clans
Base Building Battle Strategy
4.82.8M ratingsGetIn-App Purchases
- 2
Imperia Online - Strategy MMO
Medieval empire war strategy
4.7554 ratingsGetIn-App Purchases
- 3
Castle Clash: World Ruler
Online Battle Game Heroes
4.231K ratingsGetIn-App Purchases
- 4
Clash Royale
PvP Battle in Card Tower Duel
4.63.8M ratingsGetIn-App Purchases
- 5
Clash of Lords 2: Guild Castle
Strategy
3.81.6K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Clash of Clansyou3/6
- Clash Royale3/6
Fix these first
5 changes, in order of impact.
Category name repeated in name or subtitle
Your name or subtitle repeats your category almost verbatim ("Strategy"). Apple indexes your primary category already and explicitly tells you not to repeat those words. Spend those characters on something your category doesn't cover. Drop the category words. Your primary category is already indexed, so repeating it buys nothing.
visibilityApple-documentedScreenshot orientation
+5–15% est.Every screenshot is landscape. A landscape set shows roughly one thumbnail on the search card where a portrait set shows three. You're competing for the same attention with a third of the surface. Lead with portrait screenshots. A portrait set shows about three thumbnails on the search card, landscape shows one.
conversionStrong evidenceYour page and your actual users are different people
Your page speaks to casual gamers; your reviews come from core gamers (52% of the reviews we could place).
conversionOur proposalApp name character use
Your app name is 14 characters, so 16 indexed characters are sitting unused. The name is the field Apple weights most, so that's the most expensive empty space on your listing. Spend the rest of your 30 characters on one specific word people actually search for.
visibilityApple-documentedFiller words in name or subtitle
You're spending about 3 characters on filler ("of"). Apple names these as words that add nothing. Swap them for a term someone would actually type. Cut the filler words and spend those characters on a search term.
visibilityApple-documented
What simulated users said
1 of 6 would tap your card; 1 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The rating is solid, but this looks like the kind of game that wants you online constantly with other people, and I'm scrolling for something I can just pick up and put down.”
- The card
- would not tap
- The page
- would not install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“This looks like it could be fun, but I'm not comfortable with how much personal data they're asking for.”
- The card
- would not tap
- The page
- would not install
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“That's a lot of ratings and the score is legit, so yeah I'd give it a shot.”
- The card
- would tap
- The page
- would install
Deal-Driven Gamer
22, mid-core player · hunts the monetisation model
“High ratings are cool but I'm not touching this when the only things you can buy are gems and passes.”
- The card
- would not tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“This looks like it's been around forever and probably hasn't changed much, which is a pass for me.”
- The card
- would not tap
- The page
- would install
Impulse Scroller
19, student · installs several apps a week, deletes most of them
“No way, this thing hasn't been updated since forever ago.”
- The card
- would not tap
- The page
- would install