Cal AI - Calorie Tracker
Food & Macro Counter
Your score
Strong. 7 of 43 checks need attention.
Cal AI - Calorie Tracker
Health & Fitness · US
- Discoverability82.7
Top 5 for 3 of 6 terms · 70% of characters
- First impression75.8
icon 100, shot 1 63, subtitle 70 of 100
- Credibility92.2
4.8★ from 361k ratings
- Clarity91.1
6 of 6 viewers described it correctly
- Competitiveness65
Shelf picks flipped on order, no preference · 54th pct
Working
- Your app name uses 24 of 30 characters. That's a good use of the highest-weighted field you have.
- You have a subtitle. Good, most indie apps don't.
Not working
- You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Vietnamese.
- Your subtitle is 20 characters, leaving 10 unused. Those are indexed characters and free hook space. Fill them.
Leaderboard rank
- #8Duolingo: Language Lessons82.0
- #9Cal AI - Calorie Trackerthis app81.5
- #10MyFitnessPal: Calorie Counter81.5
The shelf
3 of 3 simulated users picked a rival off this row.
Search results · US · Health & Fitness
They were asked to find: “You want to get moving again and you need something that will keep you at it past the second week.”
- You1
Cal AI - Calorie Tracker
Food & Macro Counter
4.8361K ratingsGetIn-App Purchases
Privacy Guardian passed: “High ratings but I've read reviews mentioning billing surprises and the fact that it's pushing AI food recognition when I might just want to type—feels like feature bloat for its own sake.”
- 2
MacroFactor - Macro Tracker
Calorie Counter & Food Log
4.822K ratingsGetIn-App Purchases
- 3
Cronometer: Calorie Counter
Nutrition, macro, diet tracker
4.897K ratingsGetIn-App Purchases
- 4
MyFitnessPal: Calorie Counter
Workout & AI Nutrition Tracker
4.72.4M ratingsGetIn-App Purchases
- 5
Foodvisor - AI Calorie Counter
Diet Tracker for Weight Loss
4.617K ratingsGetIn-App Purchases
Your taps
Where the taps went
- Cronometer: Calorie Counter3/6
- MacroFactor - Macro Tracker2/6
- Cal AI - Calorie Trackeryou1/6
Fix these first
5 changes, in order of impact.
Your page and your actual users are different people
The audience your listing addresses and the audience writing your reviews diverge (mismatch 0.50 of 1). Decide which one you want, then make the page say so.
conversionOur proposalCross-index locales unused
You're covering 8 of the 9 additional languages the United States storefront supports. Each missing one is another 30-character name, 30-character subtitle and 100-character keyword field: 160 indexable characters you're leaving on the table in the same storefront, without translating your app. Missing: Vietnamese. Add metadata in your storefront's additional supported languages. Each one is another 160 indexable characters (30 name + 30 subtitle + 100 keywords) in the same storefront.
visibilityIndustry consensusApp preview video
+10–20% est.No preview video, so your first three screenshots carry the search card alone. Roughly 90% of even top-1,000 apps have never tested a video, so a decent one is still an unclaimed lever, as long as the poster frame stands on its own. Test one 15–30s preview whose poster frame stands on its own. A weak poster frame evicts a screenshot and is worse than no video.
conversionStrong evidenceDescription first sentence
Your first sentence is too short to say anything, no word describing what the reader gets. It's the only line shown before "more", and under 2% of visitors ever tap "more". Rewrite it as one short statement of what someone gets out of the app. Rewrite the first sentence as one short outcome statement. It is the only line shown before 'more', and fewer than 2% of visitors ever tap 'more'.
conversionStrong evidenceDescription line 1 is the weakest part of your listing
Description line 1 scores 38/100. Weakest: Line 1 lists usage steps, no stated outcome for reader.; Line 1 ends with an asterisk after 'meal*', implying missing context.. What the review actually saw: Line 1 lists usage steps, no stated outcome for reader.; Line 1 starts with 'HOW TO USE CAL AI', not company boilerplate or welcome message..
conversionOur proposal
What simulated users said
1 of 6 would tap your card; 0 of 6 would install.
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The photo recognition thing actually looks useful, and the rating is solid enough that I'd want to see what people are saying about it.”
- The card
- would tap
- The page
- would not install
Skeptical Researcher
38, product manager · reads the one-stars first (the control persona)
“The app might be solid but I'm not signing up to figure out which of eight different 'Unlimited' plans I'm supposed to buy.”
- The card
- would not tap
- The page
- would not install
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“The camera feature looks genuinely useful, but I'm not installing something with that many ratings and an in-app purchase model without knowing upfront what I'm walking into.”
- The card
- would not tap
- The page
- did not open it
Privacy Guardian
45, engineer · opens the privacy card before the screenshots
“The feature set is solid, but the privacy labels and that chaotic IAP list tell me this company wants my data and my money, probably in that order.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“Free with IAP and 360k ratings? That's the exact setup that gets people charged without knowing it.”
- The card
- would not tap
- The page
- did not open it
Price-Sensitive Pragmatist
29, gig worker · goes straight to the in-app purchase list
“I'm not downloading this to play subscription roulette.”
- The card
- would not tap
- The page
- did not open it